Hi, I’m Alex.
I’ve brought 5 early-stage products to hundreds of thousands of people: 2x as founder, 2x as growth lead, 2x as designer/developer.
I caught the entrepreneurial bug at age 14 selling beats to rappers over the Internet. At age 16, I had a YouTube channel that went viral with 1M+ views. I fell deeply in love with the Internet and the creative process this way and never stopped making things since.
Today, I’m most passionate about how we learn, work, communicate, collaborate and create, and it’s my goal to contribute as much as I can in these areas.
If anything you see here that resonates, please send me a message.
Product: Customer Development, UX/UI, Project Management
Marketing: Funnel Management, Content, Performance Ads
BD: Pitch Decks, Lead Gen & Outbound, Negotiation
Audio: Ableton for production, Rekordbox for mixing
Video/Photo: Film and DSLR + editing
What I strive for in my work
Founder & Developer
Feb 2018 - Present
Research shows, when a crypto gets a spike in attention, prices typically go up. CryptoSpotlight sends you a text message when it’s happening.
Wrote the original algorithm that monitors open web data in real-time and sends alerts via text message whenever there’s an anomaly in online attention on a valuable asset
Bootstrapped w/ a team of 1 designer, 2 engineers, and 1 data analyst to 1,500+ customers & $40K+ revenue within the first 12 months
Prospected and closed a business development deal with a major cryptocurrency exchange
Developed 15+ algorithmic trading bots in collaboration with professional traders and funds
Detour (acquired by boSE)
Jun 2017 - Feb 2018
Worked directly with CEO/Founder of Groupon, Andrew Mason, on an Andreesen-Horowitz backed augmented-reality app giving travelers immersive tours of 20+ cities around the world
Designed & executed both our B2C & B2B acquisition strategies and acquired thousands of new users at highly-optimized CAC’s
Coded custom scrapers to generate thousands of vetted leads and converted them into pilot users of our B2B-strategy with email campaigns
Jan 2016 - Feb 2017
Brought to market a new education platform for teaching & learning creative & technical skills via video courses & live mentorship from top teachers
2.3K users in 70+ countries
500,000+ streamed minutes of video
40K sessions & 129K page views
$3,000+ recurring revenue
iOS Development & Design, Project Management
Sep 2015 - Feb 2016
Contracted by leading Los Angeles venture capitalist and angel investor to develop a Headspace-inspired, guided prayer app with audio player & payment processing
Collaborated closely with back-end developer to deliver a snappy experience and worked with lead designer to improve user experience and aesthetics
Suggested rebranding to Daily Bread from Seek First, and surveyed beta tester groups before implementing
Project Management: Scheduled and led sprints in collaboration with a UI Designer and Backend Developer
iOS Development + App Store Approval: Coded iOS application in Swift/XCode and fully delivered to App Store
AWS: Migrated application from Heroku to AWS Elastic Beanstalk and setup relational database system
User Acquisition, Community, BD
Apr 2013 - Nov 2014
Gobbler set out to be the Github for musicians, with backing from Elton John, John Legend, and executives from Apple, Pandora, and Facebook, that simplifies collaboration, keeps projects versioned and accessible, and connects creators to their tools
Marketing: Designed & executed social media campaigns with partner companies to bring on 20,000+ new pro users
Community: Launched event series in Los Angeles that grew from 10 members to 1000+ in less than a year & attracted Grammy-award winning musicians
Business Development: Supported VP of Business Development to manage & execute operations on high-profile partnerships with companies like Sweetwater, Yamaha, AKAI, Ableton, and Native Instruments
Unnamed Eyewear Design Project
At one point, I became creatively interested in eyewear so I collaborated with a Maori jewelry craftsman in Spain to design these sunglasses made out of strong but lightweight bull horn.
We ran out of money before we finished perfecting it and they never made it to full production but one day, I want to reincarnate them and complete the vision.
Web Design & Development + Photography Direction
I designed and developed a new website for a local small-business that provides equipment rentals for events.
The presentation of their products was important, so I recruited a talented designer and photographer, Xuebing Du, and also directed a product shoot at Golden Gate Park.
University of Southern California
Marshall School of Business
B.S. Business Administration
Concentration in Entrepreneurship
2009 - 2012
Web & Mobile Development Certificate
GE|OMD Incubator, Class of 2012
An intensive 10-week startup incubator founded by General Electric and OMD, inviting top young entrepreneurs to New York City build the next generation of innovative companies from idea to launch.